Marnie McLeod Santoyo
marniesantoyo@comcast.net

Qualifications

  • Seasoned communicator experienced in developing messaging strategy for internal and external communications projects.
  • Former journalist expert in developing content for Web sites, publications, e-newsletters, and PR/marketing programs.
  • Diverse industry knowledge, including health care, high tech, education and consumer.

Professional Experience
Freelance Writer/Editor, MMS Communications, Pleasanton, Calif.
November 1997 to present
Consultant offering diverse skill set of editorial and marketing expertise. Specialize in writing and copy editing content for internal and external web sites as well as marketing and public relations projects. Experienced in overseeing production of both publications and e-newsletters. Clients, past and present: Chevron, Grapevine Communications, Gannett Healthcare, Tyco Healthcare/Covidian, PacifiCare Health Systems, Kaiser Permanente, HP, VIPColor Technologies, Whittier College, Scripps College, and Loyola Marymount University.

Editorial Project Manager, PacifiCare Health Systems, Santa Ana, Calif.
June 1996 to November 1997
Responsible for the cradle-to-grave publication of two quarterly print newsletters – one for physicians and one for brokers – and the editorial oversight of two quarterly consumer magazines across 10 states. Position required facilitating editorial board meetings with medical directors and executives as well as managing a staff of 12 freelance writers. Responsibilities for newsletters also included writing, copy editing, and collaborating with design team in the production and printing of publications.

Copywriter, Cost Care, Inc., Newport Beach, Calif.
May 1995 to May 1996
Responsible for a variety of writing projects, including request for proposals and marketing/PR projects. Also responsible for writing and editing the company newsletter.

Freelance Writer, Jill Lloyd & Associates, Costa Mesa, Calif.
September 1995 to May 1996
Wrote articles and press releases for the media relations firm responsible for promoting the Orange County Fair and the Harvest Festival.

Reporter, Times Community News, Costa Mesa, Calif.
July 1993 to April 1995
Wrote daily news and feature stories. Beats included the City of Costa Mesa for The Daily Pilot and four school districts for The Huntington Beach Independent.

Reporter, Orange County Register, Mission Viejo, Calif.
June 1990 to July 1993
Covered a variety of cities in Orange County for Register weeklies. Wrote government, police, and human-interest stories as well as weekly entertainment column.

Education and Professional Associations
B.A. English, University of California, Irvine
Member, Silicon Valley chapter of International Association of Business Communicators since 2000
Vice President of Communications, SV-IABC Board, 2002
Vice President of Program, SV-IABC Board, 2003

Awards

  • 1993 Orange County Press Club Award for a feature story in a weekly.
  • 1993 Orange County Press Club Award for a news story in a weekly.
  • 1991 Orange County Fair Best Reporter Award for a weekly news story.
  • 1991 Orange County Fair Best Reporter Award for a weekly news story.


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